Data shows that optimistic pricing by sellers followed by price cuts is an ineffective selling strategy.Read More
As Oscar Wilde put it, "there is only one thing in the world worse than being talked about, and that is not being talked about."Read More
Last week, I discussed the power of video to help market and promote your home to a wider audience. This week, we're talking custom websites and landing pages.Read More
As brokers it’s our job to advertise, promote, and tout our success in the market. Well let me do just the opposite. Here’s a real case study that illustrates how listening to a broker who recommends a lower sell price might actually end in you selling your home for the highest value!Read More
You scrubbed, you staged, and you baked cookies three Sundays in a row. And still no nibbles. It may be time to reassess your approach—and your agent’s. Turns out, there are a few commonalities when it comes to why an apartment keeps getting passed over by potential buyers.Read More
A good real estate agent will guide a buyer through the purchase process from start to finish, but knowledge is power, and speaking the language will make you a savvier home shopper. And just as coffee ordered “light and sweet” means cream and sugar in New York City, the Big Apple has a dialect of real-estate speak with a few unique twists. Prime your vocabulary with these 10 essential terms.Read More
Thinking of buying interstate or overseas? Then we've got you covered. Here's why referrals matter and how you can deepen your search by working with us. Also, we've brought back our favorite pair of baby blues 👓 ---- Tips, tricks, strategies and industry insights to keep you ahead of the curve.Read More
“DO NOT FIGHT THE MARKET. WORK WITH THE MARKET.
Know your motivation and accept the ebbs and flows of the real estate market.”
We're dropping knowledge 💣’s this Friday morning in episode 31 of #GuidancebyGlazer: How to determine if it's time to make a price adjustment.
Tune in for the 5 items you need to consider!Read More
Selling an off-market home is to real estate as a hole in one is to an amateur golfer: you hear a lot of stories about it happening with others, you want it to happen so badly for yourself, but it seldom does.Read More
Last month I was able to share a few tips on how to get the best possible price and terms as a buyer since we are widely considered to be in a buyer’s market. While this is true there are definitely sellers achieving new price records for their homes, and their buildings.
It’s not new to say that the market has shifted: prices are softening across the board and even ultra-hot markets like Clinton Hill, Brooklyn are starting to slow down. Inventory has ticked up and buyer demand has cooled. What does this mean? Well for one, what it doesn’t mean is that the real estate market is dead or doomed or anything so absolute. It means that everyone will have to be a little more strategic, a little more thoughtful about buying and selling, and work a little bit harder.Read More
The more you can do to prepare your home for sale, the better off you’ll be once you’re home hits the market. Here are 4 tips to help sell your home faster.Read More
Everyone always wants to know - what’s happening in the market? The best response I can give is actually a question back: Well, what market are you in? Are you a buyer, a seller, a renter, or a landlord? There are always opportunities in every market, but the answer is different depending on what type of consumer you are.Read More
Top tips on preparing your home for sale.Read More