Why Creative Real Estate Video Marketing Works

303 Mercer Street, B102 - The Glazer Team

If there’s one statistic that demonstrates why video marketing is the way of the future, it may be this: consumers retain up to 95% of a message that’s delivered through video compared to just 10% through text.

That, coupled with the fact that almost 50% of internet users look for videos related to a product or service, are just some of the reasons we push heavily with video marketing as it relates to promoting our business, our brand, and importantly, the homes we represent.

Not only are videos a far more versatile and engaging form of content, they’re easily shareable across multiple platforms — which means more eyeballs on whatever content you’re promoting. Always a good thing.

Consumers like videos because they’re easy to digest, entertaining, and easily accessible.

But how does this relate to selling homes in NYC?

It’s estimated that real estate listings with videos receive up to 403% more inquiries than those without video. Yes, you read that correctly — and that being the case, you can start to understand why video is a powerful tool for promoting and marketing your home for sale, particularly in a crowded market.

So, that’s exactly what we did with 303 Mercer Street, B102 — a 4-bedroom triplex in Greenwich Village.

Our objective here was simple: showcase the unique nature of the home (tall ceilings, mezzanine office, custom built-ins, rolling library ladder, outdoor space etc) in a fun, creative way that would ‘cut through the noise’ in the industry and stand out from the crowd.

The solution: a hide and seek style video, of course!

The result: we garnered over 6,000 views across Facebook and YouTube, had strong response and engagement across the board, generated press through some industry leading publications including CityRealty, and perhaps most importantly, resulted in strong open house attendances as a result of the video.

The press we managed to generate very kindly sung our praises and further helped expose the property to a wider audience.

Glazer and his team have outdone themselves. For their stunning four-bed, two-and-a-half bath loft-life listing at 303 Mercer Street, Glazer has produced an equally stunning short film with the most ingenious way to show off the unit’s beautiful rooms and spacious multiple levels. This latest video follows three children playing hide-and-seek to Moby’s upbeat song “Honey” in the airy and bright apartment. The small size of the children highlights the home’s 13-foot ceilings and oversized windows. The many places the children find to hide and seek and their abundant energy show off all the closets, the kitchen ladder, the stunning floating steel architectural staircase and all of the fun ins and outs of the apartment".

— Michelle Sinclair Colman, CityRealty

Are you starting to get the picture? Video is, and should be, a key component of your marketing efforts when selling your home.

If you’re broker isn’t utilizing the latest technology to promote and market your home across various channels, than you may have cause for concern!

For those who haven’t seen the video, here’s the short film we produced: