Data shows that optimistic pricing by sellers followed by price cuts is an ineffective selling strategy.Read More
Getting your home ready for sale requires effort, time, and a dedicated team of professionals who know what they’re doing. From purging, scrubbing, staging, and shooting, there’s a long list of work you need to do if you really want to present your home in the best possible light - and unless you’re willing to dial down your price expectations, and you aren’t, you’ve got a little manual labor ahead of you.Read More
We live in an age where content and news is consumed across a range of platforms and devices at any given time. That being the case, you need to make sure you’re marketing efforts are optimized for each to create one fluent narrative.Read More
As Oscar Wilde put it, "there is only one thing in the world worse than being talked about, and that is not being talked about."Read More
Last week, I discussed the power of video to help market and promote your home to a wider audience. This week, we're talking custom websites and landing pages.Read More
When it comes to selling your home in NYC, having a very clear marketing strategy is key to success―and in a market flooded with 'more of the same', having a creative approach can make all the difference. Today, I'll be discussing how creating amazing listing videos is key to cutting through the noise and getting our listings the attention they deserve.Read More
As brokers it’s our job to advertise, promote, and tout our success in the market. Well let me do just the opposite. Here’s a real case study that illustrates how listening to a broker who recommends a lower sell price might actually end in you selling your home for the highest value!Read More
You scrubbed, you staged, and you baked cookies three Sundays in a row. And still no nibbles. It may be time to reassess your approach—and your agent’s. Turns out, there are a few commonalities when it comes to why an apartment keeps getting passed over by potential buyers.Read More
A good real estate agent will guide a buyer through the purchase process from start to finish, but knowledge is power, and speaking the language will make you a savvier home shopper. And just as coffee ordered “light and sweet” means cream and sugar in New York City, the Big Apple has a dialect of real-estate speak with a few unique twists. Prime your vocabulary with these 10 essential terms.Read More
Last week, news broke on some impactful changes that are going to effect our real estate market – some good, some not so good. I want to first share the news with you and then share what sort of impact it could have on the market.Read More
If there’s one statistic that demonstrates why video marketing is the way of the future, it may be this: consumers retain up to 95% of a message that’s delivered through video compared to just 10% through text. Here’s how we leverage video to promote our homes.Read More
Even if it feels like winter will never end, 2019 is already barreling along, and several of the year’s trends are beginning to crystallize. We’re seeing people work new texture, line, and scale into their spaces in ways that emphasize comfort just as much as style. In short, comfy is in. These three mood boards show some of the themes of what’s trending…Read More
Most everyone wants to know what’s going to happen in the real estate market for years to come. First up is what’s 2019 looking like. While I don’t actually have a crystal ball (shocking, I know), here are my 2019 predictions based on what’s happening locally and globally, and most importantly, from our first hand experiences in the marketplace.Read More
In a very spooky HALLOWEEN episode of Guidance by Glazer we were joined by a special guest, Eric Stam from Citizens Bank, one of our preferred mortgage bankers. We discussed the current interest rate environment and its implication on buyers in NYC, a hot topic right now. Tune in to find out where they're at, where they've been and where they're likely heading!Read More
Thinking of buying interstate or overseas? Then we've got you covered. Here's why referrals matter and how you can deepen your search by working with us. Also, we've brought back our favorite pair of baby blues 👓 ---- Tips, tricks, strategies and industry insights to keep you ahead of the curve.Read More
It's time for a recap on Q3, 2018 people! Don't you want to know how many contracts were signed? Why the market has shifted? What the current state of the market is? Or where we're heading in Q4? Of course you do. Which is why you need to tune in and watch Jay break it all down in real terms. No fluff, no nonsense. Just the real deal explained in logical terms. Now that's #GuidancebyGlazer.Read More
“DO NOT FIGHT THE MARKET. WORK WITH THE MARKET.
Know your motivation and accept the ebbs and flows of the real estate market.”
We're dropping knowledge 💣’s this Friday morning in episode 31 of #GuidancebyGlazer: How to determine if it's time to make a price adjustment.
Tune in for the 5 items you need to consider!Read More
Joining us today in EP30 of Guidance by Glazer is my very special guest,
Andrew Luftig, from Chaves Perlowitz Luftig LLP law firm, one of our preferred real estate closing attorneys. Today, we're discussing 1031 exchanges, a tax-deferred strategy many investors use when buying and selling in NYC.
Today we're providing you with a market report for what you can expect in Q3, 2018. We're getting a bit more technical this time and will be covering some key market snapshots to give you a sense of what's happening in your market place right here in NYC.Read More