This past month I got to shoot a really fun video with Corcoran as part of their ‘Local Next Door’ series―a video series that highlights different neighborhoods and boroughs of New York through the lens of local brokers. Born and bred here, I’ve spent the better part of 33 years in the vibrant neighborhood, and am very happy that I was able to showcase some of the things that I hold dear.
Getting your home ready for sale requires effort, time, and a dedicated team of professionals who know what they’re doing. From purging, scrubbing, staging, and shooting, there’s a long list of work you need to do if you really want to present your home in the best possible light - and unless you’re willing to dial down your price expectations, and you aren’t, you’ve got a little manual labor ahead of you.
We live in an age where content and news is consumed across a range of platforms and devices at any given time. That being the case, you need to make sure you’re marketing efforts are optimized for each to create one fluent narrative.
When it comes to selling your home in NYC, having a very clear marketing strategy is key to success―and in a market flooded with 'more of the same', having a creative approach can make all the difference. Today, I'll be discussing how creating amazing listing videos is key to cutting through the noise and getting our listings the attention they deserve.
As brokers it’s our job to advertise, promote, and tout our success in the market. Well let me do just the opposite. Here’s a real case study that illustrates how listening to a broker who recommends a lower sell price might actually end in you selling your home for the highest value!
You scrubbed, you staged, and you baked cookies three Sundays in a row. And still no nibbles. It may be time to reassess your approach—and your agent’s. Turns out, there are a few commonalities when it comes to why an apartment keeps getting passed over by potential buyers.
A good real estate agent will guide a buyer through the purchase process from start to finish, but knowledge is power, and speaking the language will make you a savvier home shopper. And just as coffee ordered “light and sweet” means cream and sugar in New York City, the Big Apple has a dialect of real-estate speak with a few unique twists. Prime your vocabulary with these 10 essential terms.
Last week, news broke on some impactful changes that are going to effect our real estate market – some good, some not so good. I want to first share the news with you and then share what sort of impact it could have on the market.
We recently went into contract on a home with buyers in what was a really huge win for them. Without going into too many details on the property, per StreetEasy, we are in contract for $350 per foot cheaper than the building average. Given this recent success for our buyers I wanted to share some insight into how we made it happen. Here are some helpful tips for negotiating the best deal…
Even if it feels like winter will never end, 2019 is already barreling along, and several of the year’s trends are beginning to crystallize. We’re seeing people work new texture, line, and scale into their spaces in ways that emphasize comfort just as much as style. In short, comfy is in. These three mood boards show some of the themes of what’s trending…